450 ± 22
Every figure carries a statistically derived interval. When conditions get noisy, error bars widen — transparently.
Confidence stated per metric, not buried in methodology.
Spatial experience intelligence
Optimise space. Enhance experience.
Insight turns anonymous behavioural signals from physical environments into clear intelligence: what happened, why it matters and what to change.
Hall C · live● online
450 ± 22
Visitors in the measured environment, with confidence stated.
Built for live event conditionsNo cameras · no personal data · no venue internet required
The business question
You invest heavily in physical experiences. How do you know what worked?
Stands, pavilions, galleries and activations are still judged on anecdote, badge scans and gut feel. The most expensive marketing real estate in the company is often the least measured.
01Which areas generated real interest — and which were ignored?
02Did visitors follow the journey you designed?
03Did this year’s layout outperform last year’s?
04What should change before the next event?
The live view
Watch your space perform — live.
Not a dashboard for its own sake. A live operations view while the event runs, then a clear analyst-led account of what happened and what to do next.
Event overview
Hall C · live at 14:32 UTC
Unique visitors2,426↑ 38% YoY
Engagement77%↑ 11.8 pts
Average dwell74.5m↑ 42%
Capture rate78%radar calibrated
Visitor flow30-minute intervals
Top zonesby dwell
Immersion theatre16.8m
Future lab12.4m
Product studio8.7m
Forum stage6.1m
Journey completion63.4%↑ 7.2 pts
Common pathA→C→D31.8% of visits
Early exits8.9%↓ 4.1 pts
Zones visited4.7per measured visit
Journey completionby hour
Drop-off pointsshare
North threshold14.2%
Gallery turn9.8%
Stage corridor5.1%
Measured zones18full planned coverage
Best attraction83.6%Immersion theatre
Longest dwell16.8m↑ 3.4m vs day 1
Confidence±5%validated on-site
Zone engagementdefined thresholds
Live operations2 observations
Zone 05 nearing capacity87%
South entrance underused22%
Zone 12 flow recovered+16%
Why trust the numbers
Honest numbers show their uncertainty.
Modern phones anonymise and hide themselves. Any vendor promising perfect passive counts is guessing. Insight was engineered for this reality.
78%
Radar counts people; sensors count devices. We publish the ratio and calibrate continuously — no arbitrary multiplier.
±5%
Entrance counts are checked against manual counts and ticketing before we call them accurate.
From signal to decision
Sense. Process. Decide.
A touring system that goes from flight case to live intelligence in hours — without drilling, cameras or venue cloud dependencies.
Design the measurement plan
We begin with your floorplan and the decisions you need to make. Every metric earns its place before a sensor enters the room.
Questions firstDeploy the sensor mesh
Discreet Wi-Fi sensing nodes and mmWave door radars observe anonymous movement and verified headcounts across the experience — one PoE cable per sensor, nothing drilled.
Rigged in hoursProcess locally
One flight-cased edge server runs identity resolution, location engines, metrics and dashboards. Raw observations self-delete within the hour.
No cloud requiredTurn evidence into action
Live dashboards support the event team. Daily summaries surface changes. The final report prioritises what to keep, stop and test next.
Analyst interpretedHow we work
Before, during and after.
The product is better decisions, not a data dump. The measurement design and interpretation matter as much as the hardware.
Measurement design
We agree the objectives, KPIs, zones, thresholds and privacy basis before any hardware is selected.
Floorplan review · sensor plan · baseline definitionsLive intelligence
Rig, calibrate, validate and operate. Your team gets live views, daily summaries and on-call adjustments while the event runs.
Live occupancy · congestion alerts · daily rollupsFindings and recommendations
An analyst-led report explains what happened, why it matters and what to change, with definitions and confidence stated throughout.
Full report · review session · next-event actionsMeasured in practice
The value is knowing what drove the change.
Year-on-year development from one major international exhibition environment. Figures retain their original project definitions; they are evidence, not invented universal benchmarks.
+38% year on year.
+11.8 percentage points.
+42% longer.
−8 percentage points.
45,000 visitors were also measured across a major aviation event programme. The value was not the headline number; it was understanding which changes in layout, content and journey drove it.
Who it’s for
One platform, tuned to your questions.
Exhibitors & brands
Prove and improve stand performance.
- Which zones attracted and held visitors
- Content and demonstration performance
- Staff placement and peak coverage
- Year-on-year stand comparison
Anonymous zone activity · live view
Organisers & venues
Run better, safer, more valuable events.
- Whole-floor flow and congestion
- Live occupancy for operations
- Measured sponsor and feature value
- Layout evidence for the next edition
Whole-floor flow · operations view
Museums & attractions
Turn attendance into experience insight.
- Gallery-by-gallery engagement
- Journey and drop-off analysis
- Exhibit dwell and interaction
- Redesign impact measurement
Gallery journey · anonymised view
Why Insight
Built for the logistics reality of live events.
| Evaluation point | Insight | Typical alternatives |
|---|---|---|
| Works without venue internet | Yes — local-first by design | Cloud-dependent |
| Cameras required | Never | Often |
| Whole-floor journeys and dwell | Yes | Doorway counts or logged-in users only |
| Uncertainty stated per metric | Always — error bars and capture rate | Single unqualified numbers |
| Temporary-event deployment | Half a day, one flight case | Permanent-infrastructure economics |
| Interpretation and recommendations | Analyst-led, included | Dashboard only |
Privacy by architecture
No cameras. No personal data. Full stop.
Compliance is designed per project and jurisdiction. We document it; we do not simply claim it.
Camera-free
No lenses over visitors’ heads, no video to secure and no facial recognition — ever.
Anonymous at the sensor
Signals are irreversibly anonymised the instant they are received. Raw identifiers never reach storage.
Self-deleting data
Raw observations purge automatically within the hour, and anonymisation keys are destroyed after the event.
Local processing
Data is processed in the venue rather than streamed to a cloud. It never has to leave the building.
Transparent by default
Every deployment includes clear visitor signage and a simple opt-out: switch off Wi-Fi.
Documented compliance
Each project ships with a privacy pack covering data flows, lawful basis and retention, aligned to the requirements of the project jurisdiction.
Engagement models
Scaled to your space and questions.
Every engagement begins with a discovery call and floorplan, then becomes a fixed project proposal. The highest-value element is the measurement design and interpretation — not the sensors.
Single stand, activation or gallery
Focused measurement for a contained environment.
- Measurement plan lite
- Entrance counts and zone presence
- Live dashboard
- Post-event findings and recommendations
Large stand, pavilion or full hall
Full behavioural intelligence for complex environments.
- Full Data Measurement Plan
- Flow and booth-level analytics
- Live operations and daily summaries
- Analyst-led final report and review
Flagship environments and mega-events
Dense precision and integrated experience signals.
- Everything in Pro
- 1–3 metre path and queue analysis
- Content and counter integration
- On-site analyst throughout
No public rate card. Scope and proposal follow the questions, floorplan and operating environment.
See it working
Bring your floorplan. Leave with a measurement plan.
The live demo kit sets up in any meeting room in 20 minutes and measures the room it runs in. Bring the questions your next event needs to answer.
Book a live demo ↗